Meet Your New Respondents: Research with Synthetic Data
Tune in to hear how Ipsos is transforming market research through the innovative power of synthetic data!
During this session, our panel of experts explore compelling applications like data augmentation and synthetic participant research. Be among the first to hear more about the Ground-Truth Database to develop and rigorously validate Digital Twins, state-of-the-art synthetic respondents , that Ipsos is establishing in collaboration with the Politics and Social Change Lab at Stanford University. We also demonstrate case examples of clients leveraging Ipsos PersonaBots, an AI-powered tool that enables you to ‘converse’ with your segments as if they were real people.
As marketers and researchers responsible for identifying cost effective and reliable insights, synthetic data solutions will become your first stop. Ipsos' unique strengths of combining human intelligence with AI to deliver groundbreaking insights and significant ROI makes us your trusted partner. Discover more about this innovative approach and see why Ipsos leads the market research evolution!
Speakers:
- Manuel Garcia-Garcia PhD, Global Lead Science Activation, Research & Strategy
- Stephanie Bannos-Ryback, Executive Vice President, AI Change Management
- David Priestley, Head of Data Science, Synthetic Data
