Washington, D.C. - Nearly 3-in-4 Internet users (71%) plan to purchase a gift online this holiday season, according to a poll of Internet users sponsored by the Business Software Alliance (BSA). Among those planning to purchase online, topping the list are books or videos (65%), followed by music CDs (53%), clothing or accessories (46%), and computer hardware or software (35%).
These are the findings of an Ipsos-Reid U.S. Public Affairs poll conducted on behalf of BSA between July 9, 2002 and July 16, 2002. Ipsos-Reid U.S. Public Affairs interviewed 1,094 Internet users among a national cross-section of U.S. households in the Ipsos Internet panel, which is a nationally representative panel of 64,000 households across the United States. With a sample of this size, the results are considered accurate to within +/- 3.0 percentage points, 19 times out of 20.
Santa Goes Online
Nearly all Internet users (93%) have made a purchase over the Internet.
A majority of Internet users (64%) say that compared to 2 years ago, they are more likely to shop online.
- Leading the way to increasing online shopping are the young (those 18-34 [69%]), the wealthiest (those making more than $50,000 [71%]), and those with more education (with some college [66%] and a college degree [69%]).
Leading concerns of Internet users regarding online shopping include:
- Having their information sold to a third party (65% say they have a great deal of concern).
- Having their information stolen from web merchants' databases (56% say they have a great deal of concern).
- Receiving unwanted emails after making a purchase (42% say they have a great deal of concern).
- Transmitting their credit card number (36% say they have a great deal of concern).
- Transmitting their address or other personal information (21% say they have a great deal of concern).
Younger Men, Experienced Internet Users Most Likely to Buy Computer Stuff
Among those Internet users planning to purchase gifts online this holiday season, at the top of the list are books or videos (65%), followed by music CDs (53%), clothing or accessories (46%), and computer hardware or software (35%). The profile of the Internet user who purchases disposable income items such as books, videos, collectibles, and clothing or accessories is different from the profile of Internet users who purchase computer software or hardware.
- Purchasers of computer software and hardware are more likely to be male, under age 55, and with some college education. They are also likely to be among the most skilled Internet users.
- Purchasers of books, videos and clothing are age 18-34, higher income and higher education Internet users. When it comes to clothing and collectibles, they are also predominantly female.
Pirated Copies Are Not Appealing
When thinking specifically about shopping for software, Internet consumers are much more likely to say that it is important that any software purchased is a legitimate copy sold by an authorized dealer (70%) rather than that it makes sense to look for the lowest possible price, even if there is a risk that the seller is not an authorized distributor (15%).