MSI/ARF B2B EXCHANGE: Tackling Today’s Key Issues

Join Ipsos for an MSI and ARF webinar focused on the most pressing challenges and opportunities in B2B marketing today. This session is designed as a dynamic peer exchange, giving you the chance to hear how others are navigating similar issues, share your own experiences, and walk away with fresh, practical perspectives.

Hear more about the key topics shaping the B2B landscape, including evolving customer expectations, measurement and ROI, and the rapidly expanding role of AI in marketing and decision-making. Whether you’re looking for new ideas, validation, or a space to connect with peers facing similar challenges, this session is built for you.

To join us, simply click here.

Speakers:

• Lisa Gudding, Ipsos
• Vita Molis, LinkedIn
• Johannes Habel, University of Houston