New Survey Highlights Critical Gaps in Preventive Care for Women

Washington DC, February 12, 2025—A new Ipsos poll commissioned by the Alliance for Women’s Health and Prevention found that more than two in five women experienced some form of barrier when attempting to access preventative healthcare in the past year. The poll also explores women’s experiences and perceptions of preventive healthcare, where and how women receive their health information, and existing disparities in women’s healthcare.

About the study

This Alliance for Women’s Health and Prevention (AWHP)/Ipsos Poll was conducted online from December 21^st, 2024 – January 8^th, 2025, by Ipsos. This poll is based on a national sample of 3,199 adults who identified as female (age 18 or older), combining a sample from the probability-based KnowledgePanel® (n=1,114) and a non-probability sample (n=2,085).

The study was conducted in both English and Spanish. The data were weighted to adjust for age, race/ethnicity, education, Census region by metropolitan status, household income, and language dominance among Hispanics. The demographic benchmarks for women ages 18 and older in the US came from the 2024 March Supplement of the Current Population Survey (CPS), with the exception of the language dominance benchmarks which were obtained from the 2023 American Community Survey (ACS). The weighting categories were as follows:

• Age (18-29, 30-44, 45-59, 60+)
• Race/Hispanic ethnicity (White/Non-Hispanic, Black/Non-Hispanic, Other/Non-Hispanic, Hispanic, 2+ Races/Non-Hispanic)
• Education (Less than High School, High School, Some College, Bachelor and higher)
• Census Region (Northeast, Midwest, South, West) by Metropolitan Area (Yes, No)
• Household Income (Under $25K, $25K-$49,999, $50K-$74,999, $75K-$99,999, $100K-$149,999, $150K and over)
• Language Dominance among Hispanics (English Dominant Hispanic, Bilingual Hispanic, Spanish Dominant Hispanic, Non-Hispanic)

This survey was partially conducted using the Ipsos KnowledgePanel, the most well-established online probability-based panel that is representative of the adult US population. Panelists are recruited into this invitation-only panel via postal mailings to a random selection of residential addresses. To ensure that non-internet households are included, Ipsos provides an internet-enabled tablet to those who need them. Additional sample was obtained using a non-probability sample with a quota design to increase the overall study sample size and allow for analyses of subpopulation groups of interest.

Additional weighting adjustments were made using Ipsos’ proprietary calibration approach, which weighted respondents from the non-probability sample to benchmarks from the weighted KnowledgePanel sample based on the categories below. These additional adjustments are designed to reduce the bias known to be associated with non-probability samples that are not addressed with standard geodemographic weighting.

• Daily Television Consumption (< 3 hours/day, 3+ hours/day)
• Weekly Internet Personal Usage (< 10 hours/week, 10+ hours/week)
• Willingness To Express Political/Community Opinions Online (Less than once a month or more often, Not at all)
• Willingness To Try New Products (Not at all/Somewhat, A lot/Completely)

About Ipsos

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

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