A New World Disorder: Opportunity in a Polycrisis

As 2023 opens, we’ve emerged from a global pandemic — only to find ourselves immersed in a looming financial crisis, a climate crisis, a war waged by Russia on Ukraine, and long-standing inequalities blooming into geopolitical crises around the world.

These challenges give businesses and institutions a clear mandate to offer plans and solutions. Yet less than half of people worldwide consider their national government (36%) or businesses (45%) to be good at planning for the long-term future. What should businesses, brands and institutions look out for in 2023 and beyond?

Ipsos Global Trends 2023 offers a comprehensive look at the forces shaping our “new world disorder.” With 48,000 interviews across 50 markets — covering 70% of the earth’s population and 87% of its GDP — this groundbreaking survey offers key insights on how brands and businesses can navigate an uncertain world.

Listen in as Ipsos foresight experts share key takeaways from Ipsos Global Trends 2023, including:

• The growing tension between the global and the local
• How the world sees environmental threats
• Technological progress and its discontents
• How consumer and citizen values are changing (and remaining the same)
• What people worldwide expect of businesses and institutions