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Consumer Behavior

Younger Americans care more about brand, but not all categories are made the same

  • 06.08.26

Consumer Behavior

Amidst economic concern, U.S. consumers reshape food shopping habits

  • 06.08.26

June

  • 13

    Feb 2026
    Polling

    The 2026 Olympics and American exceptionalism

    • 02.13.26
    The 2026 Olympics and American exceptionalism
  • 13

    Feb 2026
    Society

    Strong majorities feel loved, satisfied with their spouse/partner

    • 02.13.26
    Strong majorities feel loved, satisfied with their spouse/partner
  • 13

    Feb 2026
    Economy

    February 2026 LSEG/Ipsos Primary Consumer Sentiment Index

    • 02.13.26
    February 2026 LSEG/Ipsos Primary Consumer Sentiment Index
  • 13

    Feb 2026
    Consumer Behavior

    Americans are here for healthy food additives

    • 02.13.26
    Image of man drinking from a metal bottle
  • 13

    Feb 2026
    Consumer Behavior

    Fewer Americans want brands to remain neutral

    • 02.13.26
    Image of people shaking hands in a board room
  • 10

    Feb 2026
    Communities

    Connect with real people for agile, authentic insight discovery

    • 02.10.26
    Connect with real people for agile, authentic insight discovery
  • 10

    Feb 2026
    Sports

    Majority say U.S. performance at the Olympics makes them feel proud to be American

    • 02.10.26
    "Majority say U.S. performance at the Olympics makes them feel proud to be American"
  • 09

    Feb 2026
    User Experience

    Unlock your Brand’s Online Potential and Make Every Interaction Count

    • 02.09.26
    Ipsos Launches UX Brand Impact Audit to Quantify the Direct Link Between Digital UX and Market Share
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