AI

AI Ads Are Good Enough — And That’s the Problem
Advertising Publication

AI Ads Are Good Enough — And That’s the Problem

AI can now produce credible, efficient ads, but human-created ads still drive better business outcomes — for now
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AI Survey

Half of Americans report using AI services, with information and productivity leading use cases

New Epoch AI/Ipsos poll reveals high AI engagement, diverse use cases, and emerging workplace integration
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Consumer Behavior Survey

Americans’ views of generative AI are evolving: More ‘fake’ and ‘soulless,’ less ‘futuristic’

What words do people use to describe AI? Negative words have risen since 2023, while positive ones have fallen, according to the Ipsos Consumer Tracker.
Photo of a woman looking at her phone with numbers behind her
Consumer Behavior Survey

Most Americans agree the government should regulate AI, but party splits emerge on how

While Americans broadly agree about regulating AI to avoid harm, Democrats are far more passionate about the technology's impacts on the environment, according to new data from the Ipsos Consumer Tracker.
How to build trust in the AI era
Trust Publication

How to build trust in the AI era

AI is transforming everything. The right humans make it work.
Ipsos Data Drops: The trust gap around AI financial advice
AI Survey

Ipsos Data Drops: The trust gap around AI financial advice

1 in 3 Americans trust AI’s advice on financial issues. But trust drops considerably for AI tools with access to financial accounts.