AI

ANA: Automation without alienation
AI Event

ANA: Automation without alienation

Join us for ANA’s one-day conference and hear from brand marketers who have harnessed the power of AI to drive efficiency and growth – all without sacrificing the human touch that drives consumer connection.
Image of a robot that looks male
Consumer Behavior Survey

Women do not want male robots

Men are seven times more likely (20%) than the women (just 3%) to want a male robot, according to new data from the Ipsos Consumer Tracker.
Image of two people using computers
Consumer Behavior Survey

There’s no consensus on Americans’ use of AI at work

Almost half of Americans say AI tools are making them more productive at work, but nearly as many (38%) say the tools are a good start but not ready to make “finished” projects, according to the Ipsos Consumer Tracker
How Google and Ipsos are closing the AI gap in the workplace
Artificial Intelligence (AI) Publication

How Google and Ipsos are closing the AI gap in the workplace

To help workers make the most of AI, Grow with Google needed data it could trust and insights it could act on. Ipsos research inspired their “a-ha” moment on AI adoption.
Teachers concerned about the impact of AI on students’ critical thinking
AI Survey

Teachers concerned about the impact of AI on students’ critical thinking

A new NPR/Ipsos poll also finds that teachers view AI as different than previous technological changes
image of person using a computer at work
Consumer Behavior Survey

More Americans say AI tools are being used at work

Half of American workers say AI tools like ChatGPT are now being used at their work, up from 38% last year, according to the Ipsos Consumer Tracker
AI Ads Are Good Enough — And That’s the Problem
Advertising Publication

AI Ads Are Good Enough — And That’s the Problem

AI can now produce credible, efficient ads, but human-created ads still drive better business outcomes — for now
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AI Survey

Half of Americans report using AI services, with information and productivity leading use cases

New Epoch AI/Ipsos poll reveals high AI engagement, diverse use cases, and emerging workplace integration
Picture of a man thinking while looking at a computer
Consumer Behavior Survey

Americans’ views of generative AI are evolving: More ‘fake’ and ‘soulless,’ less ‘futuristic’

What words do people use to describe AI? Negative words have risen since 2023, while positive ones have fallen, according to the Ipsos Consumer Tracker.
Photo of a woman looking at her phone with numbers behind her
Consumer Behavior Survey

Most Americans agree the government should regulate AI, but party splits emerge on how

While Americans broadly agree about regulating AI to avoid harm, Democrats are far more passionate about the technology's impacts on the environment, according to new data from the Ipsos Consumer Tracker.
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