News & Events

The state of the political parties

Where do the Republican and Democratic Parties stand in the eyes of the public? Below are five charts on how Americans feel about the Republican and Democratic parties.

Americans' views on the role of government are shifting

The number of Americans who think homeownership is part of the American Dream is high and getting higher, according to the Ipsos Consumer Tracker

Highlighting Digital Video Behavior

For Companies in Unpopular Industries, the Silver Lining Is a Greater Opportunity to Stand Out

While leading companies in popular industries are only marginally better rated than their sector in general, the gap in favorability can be extremely wide between individual companies in difficult industries and their sector

Two New Research Tools Help Clients Build Their Brands

Ipsos Marketing Launches New Brand Research Products to Strengthen and Extend Brands

Hispanics Strive for a Better Future While Staying Connected to their Culture

Poll Shows U.S. Hispanics Greatly Value Education, Work, Saving Money, Family and their Culture, but Have Mixed Opinions about Immigration and Government

Travelers' Cost Savings Techniques Challenge Industry

Reduced Travel and Shorter Trip Duration are Coupled with Travelers Who Are Looking to Switch Brands and Save on Meals and Entertainment

Ipsos/McClatchy Political Tracker

Recession Ignites Financial Discord among U.S. Couples, with Money Causing More Arguments than In-Laws, Chores, or Sex

Additionally, One in Ten Have Ended a Relationship because of Finance

Ipsos Deepens Impact on Panel Methodology, Engagement

Panel Methodology and Engagement Expert Renee Smith Joins Ipsos' Global Operations Team