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News & Events

Consumer Behavior

Younger Americans care more about brand, but not all categories are made the same

  • 06.08.26

Consumer Behavior

Amidst economic concern, U.S. consumers reshape food shopping habits

  • 06.08.26

June

  • 22

    Oct 2024
    Society

    Ipsos launches Accessible UX Audit services with CurbCutOS

    • 10.22.24
    Ipsos launches Accessible UX Audit services with CurbCutOS
  • 21

    Oct 2024
    Holidays

    Younger Americans are spending more on holiday gifts. Here's why that matters

    • 10.21.24
    53% of 18- to 34-year-olds said they plan to spend more this holiday season
  • 21

    Oct 2024
    Consumer Behavior

    More plan to shop only online, but also say it’s important to shop local

    • 10.21.24
    73% of Americans say it’s important for them to support locally-owned stores this holiday season
  • 21

    Oct 2024
    Data Privacy

    Everyone is concerned about data privacy, but the affluent are the most concerned

    • 10.21.24
    90% of high-income Americans “just assume companies are always collecting and tracking data about them”
  • 21

    Oct 2024
    Housing

    People want more affordable housing where they live

    • 10.21.24
    59% of Americans think their community should approve additional affordable housing construction
  • 21

    Oct 2024
    Housing

    People still want to live in the suburbs

    • 10.21.24
    37% of Americans say a detached home in the suburbs is their most preferred living situation.
  • 18

    Oct 2024
    Polling

    The link between media consumption and public opinion

    • 10.18.24
    The link between media consumption and public opinion
  • 18

    Oct 2024
    Polling

    Most Americans overwhelmed by number of streaming services

    • 10.18.24
    Most Americans overwhelmed by number of streaming services
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