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    The state of the political parties

    The state of the political parties

    Where do the Republican and Democratic Parties stand in the eyes of the public? Below are five charts on how Americans feel about the Republican and Democratic parties.

    26 September 2025
  • Society

    Americans' views on the role of government are shifting

    Image showing one person handing house keys to another

    The number of Americans who think homeownership is part of the American Dream is high and getting higher, according to the Ipsos Consumer Tracker

    26 September 2025
  • Society

    Compliance Through Direct-to-Consumer Advertising?

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    1 August 2003
  • Society

    Copy Testing U.S.-Style

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    1 August 2003
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    Building Better Brands

    What Works and What Doesn't

    1 August 2003
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    Investing in Cultural Understanding

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    1 August 2003
  • Society

    Pricing It Right

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    1 August 2003
  • Society

    Focus On Intent

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    1 August 2003
  • Society

    Ipsos/Cook Political Report Poll: Howard Dean Gaining Support for Democratic Nomination

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    31 July 2003
  • Consumer & Shopper

    Ipsos CASH Index Stable For First Time Since Mid-2002

    The Ipsos National Index of Consumer Attitudes and Spending by Household

    29 July 2003
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