The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Americans are generally against paying surge pricing, according to the Ipsos Consumer Tracker – but there are a few areas where people are more willing to pay. Among the most interesting: One in five people say they would pay an additional fee for groceries or food items that are facing shortages.
Taylor Swift has endorsed Kamala Harris, calling herself a 'childless cat lady' in reference to a disparaging comment vice presidential candidate JD Vance made about Democrats. But new Ipsos data shows that childless women with cats largely match up with the rest of America.
Most Black Americans enthusiastic about Harris candidacy, believe her policies would help Black community
01 October 2024
Time
10amPT/1pmET
Below are five charts on Americans’ confidence in elections, how past elections have affected trust in elections, and what that might mean this year
Young’s book, co-authored with Kathryn Ziemer, to serve as an essential resource for analysts and pollsters
![[WEBINAR] Cannes 2024: 6(0) Shades of Context for Brand Success](/sites/default/files/styles/112xs/public/ct/event/2024-09/thumbnail_17.jpg?itok=MeiK8Bmg)
![[WEBINAR] What the Future: News](/sites/default/files/styles/112xs/public/ct/event/2024-09/feature.png?itok=GG6uQcQF)
