The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Washington, DC- It seems - at least for one week - Trump’s latest ‘pivot’ has helped him shore up support within the Republican Party and close the margin with Clinton” said Ipsos pollster Chris Jackson. “He’s gone from winning 73% of Republican likely voters last week to 78% this week matching the level of support Clinton receives among Democrats (79%).
Washington, DC- With some caveats, many Trump voters are really not confident that their spouses are going to support Trump, Ipsos found in a survey for the Guardian.
Think Tank with Yale School of Management and Key Corporate Partners to Develop New Applications for Behavioral Economics in Consumer Marketing
