The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Despite The Recent Heavy Scrutiny, Consumers Continue To Support Rx Advertising, According To The Latest Ipsos Survey
Consumers around the world embrace online, transaction-based and entertainment activities, The Face of the Web study from Ipsos- Insight reveals
Ipsos Study Also Shows Retirees Aren't Counting On Kids Or Own Homes To Bail them Out In Old Age
Ipsos Study Shows Floriculture Industry Still Struggling To Grow Buyer Base
Americans Look Forward To Competitive Bundled Communications Services, Ipsos Study Shows
Ipsos-ASI Identifies Exactly How Consumers Interpret And Understand Adversiting
