[WEBINAR] The Power of Payer Insights Tracking

What are some of the biggest areas of turbulence and market disruption a company can face? And how do these circumstances create particular challenges with Payers – a critical stakeholder on the road to product commercialization? 

Ipsos’ research has identified six of the biggest Payer challenges for the future. And our Market Access team has prepared a plan and a case for why tracking Payers insights – a largely missed opportunity thus far in traditional tracking – should be an especially important consideration in challenging situations.

While ATU studies are successful in capturing a high-level overview of a market or category at a point in time, providing essential information to a brand, what’s been missing in the picture is the Payer and Market Access dimension. Imagine tracking a view of how Payer perceptions, requirements and decision criteria change over time, as a result of changes in the environment as well as your company’s actions and its Payer-focused communications? In tomorrow’s world, this tracking of Payers insights, other Market Access-relevant stakeholders, and commercial success factors, is critical.

Join us for a complimentary webinar as we discuss the biggest future Payer challenges and look at how traditional ATUs can be complemented by a more dynamic approach to tracking, one which encompasses Payers in addition to HCPs and therapy monitoring. 

• Learn the five factors by which Payer perceptions can be tracked in this dynamic approach
• Understand how Payer insights tracking can be complementary to HCP/brand-focused ATU approaches – yet smarter and more evolved, by looking at the past, present – and future
• Explore case studies of what Payer insights tracking can address, including use cases on tracking perceptions of the arrival of biosimilars and also of a company’s reputation 

Glean these valuable learnings on the power of Payer insights tracking by joining this webinar! If you can’t attend live, please register to receive the recording.

Register today! →   http://bit.ly/38x96vk