Brand Equity

Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.

The last two years we’ve seen an increase in Diversity, Equity and Inclusion (DEI) conversation, commitment, leadership, and action.

New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.

Hear more about the biggest future Payer challenges and how traditional ATUs can be complemented by a more dynamic approach to tracking.

What are some of the biggest areas of turbulence and market disruption a company can face? And how do these circumstances create particular challenges with Payers – a critical stakeholder on the road to product commercialization?

At the heart of growing brands in ultra-competitive and crowded markets is an understanding of how people make choices

Download this paper to discover how to apply behavioral economics to brand equity and how surveys can be modified to more effectively capture brand equity.