Brand Equity

Image showing PopCorners as the best-performing Super Bowl ad of the last three years
Advertising Publication

These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos.

Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
[WEBINAR] DEI Leadership: Innovation, Inclusion & Insights
Brand Equity Webinar

[WEBINAR] DEI Leadership: Innovation, Inclusion & Insights

The last two years we’ve seen an increase in Diversity, Equity and Inclusion (DEI) conversation, commitment, leadership, and action.
President Trump’s brand is the greatest asset and largest weakness for Republicans
Politics Survey

President Trump’s brand is the greatest asset and largest weakness for Republicans

New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.
The Power of Payer Insights Tracking
Customer Insights Publication

The Power of Payer Insights Tracking

Hear more about the biggest future Payer challenges and how traditional ATUs can be complemented by a more dynamic approach to tracking.
the power of payer insights tracking
Brand Equity Event

[WEBINAR] The Power of Payer Insights Tracking

What are some of the biggest areas of turbulence and market disruption a company can face? And how do these circumstances create particular challenges with Payers – a critical stakeholder on the road to product commercialization?
brain with graphics
Consumers Publication

Measuring Brand Equity and its Impact on Market Share in the Lottery and Gambling Sector

At the heart of growing brands in ultra-competitive and crowded markets is an understanding of how people make choices
Consumer Behavior Publication

Brand Equity, Behavioral Economics and Surveys

Download this paper to discover how to apply behavioral economics to brand equity and how surveys can be modified to more effectively capture brand equity.