Ipsos Launches Question Library to Help Build Better Questionnaires
Ipsos, a world leader in market research, is proud to unveil its latest tool helping to revolutionize the industry. Ipsos, in partnership with AI experts, Peltarion, have launched Question Library. This new tool can be accessed via Ipsos.Digital, our fully automated DIY (or researchers-assisted DIY) platform. While clients are building their custom survey using the FastFacts solution in Ipsos.Digital, they can now select Question Library to prompt the optimal phrasing of their survey questions. The perfect phrasing is critical given how quickly our world is changing. Customers’ habits, behaviours and attitudes have, in some cases, transformed beyond recognition, especially due to the pandemic. As a result, businesses need to understand the new face of their market in real-time. By providing meaningful and relevant questions, Question Library provides valuable insights to help capture what consumers think, want and feel, today.
Question Library works by suggesting ideal wording for questions and provides guidance on answer options after the user triggers a database search with specific brand, category and/or timeframe specifications. Question Library has 250,000 pre-existing questions in its database. This is the result of in-depth natural language processing (NLP) of over 90,000 Ipsos surveys, covering 600,000 unique questions in English. With additional fine tuning and AI learning, Question Library will continually make the construction of insightful research projects a more efficient process.
Andrei Postoaca, CEO, Ipsos.Digital, said, “This instils the users with confidence that they are using the very best phrasing and answer options for their questions to deliver optimal results. It also helps to alleviate the moments of uncertainty at the survey-build stage market researchers can often feel.”
Ipsos is currently working on additional functionality and rolling out Question Library in other languages in 2021. With the assistance of an AI engine, building robust and meaningful questionnaires will be faster and in time, will reduce the number of questions researchers ask respondents, focusing only what’s required to answer the business question(s) of the client.
Ipsos.Digital provides users with a full end-to-end DIY platform to define the sample, build the survey, and collect answers from our high-quality, well-profiled and engaged respondents. Data can be accessed through automated reports (dashboard, native PPT, PDF, SPSS, Excel and cross- tabulation/chart-builder tools) and users also have the option to tap into Ipsos’ global network of experienced researchers in 90 markets.
For more information about Ipsos.Digital’s solutions, please contact:
Maria Perez
SVP, Head of Ipsos.Digital, NA
[email protected]
About Ipsos
Ipsos is now the third largest market research company in the world, present in 90 markets and employing more than 18,000 people.
Our research professionals, analysts and scientists have built unique multi-specialist capabilities that provide powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques.
“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients to navigate more easily our deeply changing world.
Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
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