Ipsos appoints Whitney Krause James as service line President, Ipsos U.S.

A results-driven leader, James joins Ipsos from Kantar, where she was managing director for Kantar Insights’ New York office. Her work at Kantar included overseeing the management of the New York client leadership teams as well as the regions’ key client insights relationships in brand strategy and guidance, advertising, and media effectiveness.

At Ipsos, James will have ultimate responsibility as a General Manager for the four service lines that comprise the strategic market and brand growth cluster: Market Strategy and Understanding, Brand Health Tracking, Social Intelligence Analytics, and Ipsos’ advisory service, Strategy3.

This is a time of change for brands with the lingering pandemic, continued supply chain issues, inflation, and global instability –– all of which in a 24x7 news cycle, saturated social media world where customer experiences and behaviors are constantly evolving. Staying close to customers and consumers is critical. James’ leadership will ensure that clients have the best data and insights to guide their brand portfolios through these uncertain times.

She quickly rose to the top of a pool of hundreds of internal and external candidates.

“Whitney was selected for this top leadership role as she demonstrated consistent and proven success against the full spectrum of criteria that was used to assess hundreds of candidates for this role,” said Lorenzo Larini, CEO of Ipsos in North America. “That is exactly what Ipsos needs to lead these critical areas of our business, which are so integral to the success of our clients as they build, execute, measure and adjust their growth strategies with increased agility.”

James is a passionate champion of diversity and inclusion initiatives, which she will apply to client engagements as well as her process for bolstering and building her growing team.

She begins her new role on April 4 and will be based in New York.