Washington, DC, May 9, 2019 — Mondelēz International recently released the 2018 Annual Report for its sustainable cocoa sourcing program, Cocoa Life. The report highlights how much progress has been made toward Mondelēz’ goals of reaching 200,000 farmers and one million community members by 2022, and ultimately source all of Mondelēz’s cocoa sustainably, through Cocoa Life.
Ipsos is Mondelēz’ chosen partner to drive the impact evaluation to ensure that the program’s milestones are measured and verified independently. As the third-party evaluator for Cocoa Life, Ipsos has witnessed how much “Cocoa Life’s localized approach to delivering program components across and within its cocoa-growing countries means that impact must be considered through a context-driven lens”, observed Ipsos Director Leila Scott, on her engagement with several aspects of this program evaluation. Given the importance of local knowledge and context, Ipsos leverages its ample network, engaging its local teams in each Cocoa Life country.
As the report shows, by the end of 2018, the program had already reached 142,875 farmers (up 19% since 2017) and 1,476 communities (up 36% from 2017) across six key cocoa-producing countries, namely Ghana, Côte d'Ivoire, Indonesia, India, Brazil and Dominican Republic. Moreover, 43% of Mondelēz International’s cocoa was sustainably sourced (up from 35% in 2017), with several of its most recognized brands carrying the Cocoa Life logo including Milka, Cadbury Dairy Milk, and Côte d’Or. Mondelēz committed to source 100% cocoa volume for all its chocolate brands from Cocoa Life by 2025.
Ipsos evaluates Cocoa Life based on 10 global KPIs. Farmers are engaged with Cocoa Life for a period of three years. Ipsos conducts a Baseline and multiple follow-up studies, using a longitudinal panel design in each cocoa origin.
Ipsos uses the following evaluation tools: Farmer Household Survey, Farmer Spouse Survey, Farm Observation Study, and a Village Leader Survey. This primary data is triangulated with in-depth qualitative data, program monitoring data and farm maps, and verified secondary data.
Further details on the methodology are provided on the Cocoa Life Website.
For more information on this news release please contact:
Vice President, U.S.
Ipsos Public Affairs
About Cocoa Life
Launched in 2012, Cocoa Life is investing $400 million USD by 2022 to empower at least 200,000 cocoa farmers and reach one million community members across six countries. Mondelēz International's ultimate goal is to sustainably source all the company's cocoa supply, mainly via Cocoa Life. By working in partnership with farmers, NGOs, suppliers and government institutions, Cocoa Life answers Mondelēz International's Call for Well-being, which urges employees, suppliers and community partners to join together to develop new approaches that can have a positive impact on the planet and its people.
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,749.5 million in 2018.