Americans’ weekly coffee consumption has decreased since 2019

Washington, DC, September 29, 2021 - A recent Ipsos poll finds that while three in five Americans are still regular coffee drinkers, Americans weekly coffee consumption has decreased in the past two years. Among the generations, Baby Boomers most likely to be weekly coffee drinkers and Gen Z the least. The poll also finds that less than a third of Americans say they are fans of Major League Baseball. Nonetheless, Americans think that the Los Angeles Dodgers are the most likely to win the World Series this year. Lastly, the poll finds that a quarter of Americans claim football as their favorite sport.

Detailed Findings

1. Americans’ weekly coffee consumption has changed since the beginning pandemic began.

• About three in five Americans drink coffee more than once a week (59%), a seven-point decrease since January 2019 (66%). Just under half (48%) drink coffee at least every day, a six-point decline since January 2019 (54%). The most substantial change came from those saying they drink coffee multiple times a day, which has decreased by 10 percentage points (12% September 2021, 22% January 2019). The number of people saying the drink coffee everyday has increased slightly from 32% in January 2019, to 36% in September 2021.
• Among the generations, Baby Boomers drink the most coffee, with about three quarters of Baby Boomers drinking it more than once a week (74%), and over half drinking it every day (51%). Meanwhile, Gen Z is the least likely to be avid coffee drinkers, with less than a third of Gen Zers saying they have it more than once a week (31%).
• Among those who drink coffee more than once a week, using "I haven't had my morning coffee yet" as an excuse for different rude behaviors, such as being late or grouchy, is not common. It is most used as excuse for being tired, and even for this, only 1 in 10 (10%) of frequent coffee drinkers say they use it often, a 15-percentage point decrease since January 2019 (25%).

 2. Less than a third of Americans say they are fans of Major League Baseball (30%).

• The larger share of fans for the MLB came from people saying they are somewhat of a fan (24%), rather than a big fan (6%). Men a more likely than women to be fan at all (37% Male, 23% Female).
• Americans think the Los Angeles Dodgers are the most likely to win the World Series this year, followed by the San Francisco Giants. However, the majority of Americans do not know who they expected to win (67%).

 3. A quarter of Americans say football is their favorite sport.

• Football has the largest share of fans (25%), followed by baseball and basketball (7% each). More men than women claim football as their favorite sport (30% Male, 19% Female), while women are more likely to not have a favorite sport at all (50% female, 32% male).
• The least popular sports include golf (2%), volleyball (2%), rugby, and water polo (0% each). Relatedly, most Americans have never played rugby (97%) or water polo (96%). Meanwhile, about 1 in 5 Americans played football in elementary or middle school (17%) and 13% played in high school. Men are more likely to have played football in their childhood (28% in elementary/middle, 24% in high school) than women (7% in elementary/middle, 3% in high school).
• Volleyball is the only sport women are more likely to have played in either elementary/middle school (28%) or high school (27%) than men (24% in elementary/middle, 16% in high school).

About the Study 

This Ipsos poll was conducted September 24 – 27, 2021, by Ipsos using the probability-based KnowledgePanel®. This poll is based on a nationally representative probability sample of 1,018 general population adults age 18 or older. The sample includes 115 Gen Zers, 218 Millennials, 260 Gen Xers, 426 Baby Boomers, 512 Males, and 507 Females. Generation Z includes ages 18-25, Millennials include ages 26-39, Generation X includes ages 40-55, and Baby Boomers include ages older than 55.

The margin of sampling error is plus or minus 3.3 percentage points at the 95% confidence level, for results based on the entire sample of adults. The margin of sampling error takes into account the design effect, which was 1.13. The margin of sampling error is higher and varies for results based on other sub-samples. In our reporting of the findings, percentage points are rounded off to the nearest whole number. As a result, percentages in a given table column may total slightly higher or lower than 100%. In questions that permit multiple responses, columns may total substantially more than 100%, depending on the number of different responses offered by each respondent.

The survey was conducted using KnowledgePanel, the largest and most well-established online probability-based panel that is representative of the adult US population. Our recruitment process employs a scientifically developed addressed-based sampling methodology using the latest Delivery Sequence File of the USPS – a database with full coverage of all delivery points in the US. Households invited to join the panel are randomly selected from all available households in the U.S. Persons in the sampled households are invited to join and participate in the panel. Those selected who do not already have internet access are provided a tablet and internet connection at no cost to the panel member. Those who join the panel and who are selected to participate in a survey are sent a unique password-protected log-in used to complete surveys online. As a result of our recruitment and sampling methodologies, samples from KnowledgePanel cover all households regardless of their phone or internet status and findings can be reported with a margin of sampling error and projected to the general population.

The data were weighted to adjust for gender by age, race/ethnicity, education, Census region, metropolitan status, household income, race/ethnicity by gender, race/ethnicity by age, and race/ethnicity by education. The demographic benchmarks came from the 2019 American Community Survey (ACS) except for the metropolitan status, which is not available from the 1-year ACS data, were obtained from the 2020 March Supplement of the Current Population Survey (CPS).

• Gender (Male, Female) by Age (18–25, 26–39, 40-54 and 55+)
• Race/Hispanic Ethnicity (White Non-Hispanic, Black Non-Hispanic, Latinx, Asian, Other)
• Education (Less than High School, High School, Some College, Bachelor or higher)
• Census Region (Northeast, Midwest, South, West) by Metropolitan status (Metro, non-Metro)
• Household Income (Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-$99,999, $100,000-$149,999, $150,000+)
• Race/ethnicity (White/Other Non-Hispanic, Black Non-Hispanic, Latinx, Asian) by Gender (Male, Female)
• Race/ethnicity (White/Other Non-Hispanic, Black Non-Hispanic, Latinx, Asian) by Age (18-44, 45+)
• Race/ethnicity (White/Other Non-Hispanic, Black Non-Hispanic, Latinx, Asian) by Education (Some College or less, Bachelor and beyond)

Chris Jackson
Senior Vice President, U.S., Public Affairs
Ipsos
+1 202 420-2025
[email protected]

Kate Silverstein
Media Relations Specialist, U.S., Public Affairs
Ipsos
+1 718 755-8829
[email protected]

About Ipsos

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