It is looking increasingly likely that the U.S. House of Representatives will vote to impeach President Trump. Recently, reports indicate that the Democratic-controlled House will narrowly focus articles of impeachment on abuse of power related to the Ukraine scandal.
However, the ultimate fate of impeachment will rest in the Republican-controlled Senate which requires a two-thirds majority before Trump would be removed from office. Assuming the 47 Democrats and Democrat aligned independents vote to impeach, the motion would require at least 20 Republican votes to pass.
For the foreseeable future, we will be treated to an ongoing stream of “insider” or “background” reporting about which Republican senators might be willing to buck the president, but that is all noise. The real key to whether Republican senators will vote against Trump is their perceptions of his electoral strength and public support.
The key in shaping their perceptions: Through public opinion data on Trump’s job approval numbers.
First, job approval ratings are extremely important predictors of electability (Even Odds). High approval ratings are a good sign that a sitting president has broad public support and a good chance of winning the next election; low approval ratings suggest the contrary.
Second, approval ratings serve as a general signal of a president’s relative strength to other political leaders. A popular president will have more political juice to push his agenda. A leader with strong voter support has greater ability to steer supporters toward (or away from) other political figures. These approval ratings condition the calculus of political actors.
So, what do Trump’s numbers look like today?
Trump’s numbers have remained remarkably stable over the last year with about 40% of the public expressing approval of his job performance. Both our own Reuters/Ipsos polling as well as FiveThirtyEight’s poll average put the president’s numbers at between 40 and 42 points (FiveThirtyEight).
Is 40% good or bad?
Well, having an approval rating of 40% is not the worst in history. Indeed, Trump’s numbers are comparable to Obama’s at a similar point in his presidency. In this highly polarized time, having the support of less than half the public appears to be something of the new normal.
Additionally, in a global context, we see that the low 40’s is a much more common place to be today than 10 years ago. Again, a sign of our highly tribal, divided world.
Thinking of the election, public support in the 40% range puts Trump in a reasonable, if not absolute, position. On electability, our Ipsos models suggest that a sitting president, like Trump, has a good chance of winning in the next election. As I often say, a sitting president at or above a 40% approval rating has a better than 50/50 chance of winning. Last year, we had Trump at about the same odds (Daily Beast).
This level of public support also puts Trump in a relatively good position on the question of impeachment. Based on our recent analysis (Cliff’s Take), a president with approval ratings at or above 40% have only a 33% chance of being forced out of office before the end of their term. The probability of departure jumps to 50/50 if public approval drops to 30%, indicating the power of even marginal differences in popular support.
In our contemporary media environment, there is an inclination to treat every new impeachment development as a sea-change. But the reality is that whether it be electoral viability in 2020 or chances of leaving office due to impeachment or otherwise, paying attention to public opinion data is really the key.
Particularly, Trump’s approval ratings should be our analytical focus. If Trump’s numbers stay at 40% or better, he remains in a strong position. If his support dips into the mid- to low- 30’s his risks will significantly increase. Here, it is worth noting that sitting presidents typically improve their approval rating 3-5 points during the electoral cycle as they defend their government's record to make a case for four more years.
For more information, please contact:
+1 202 420-2016
Ipsos is now the third largest market research company in the world, present in 90 markets and employing more than 18,000 people.
Our research professionals, analysts and scientists have built unique multi-specialist capabilities that provide powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques.
“Game Changers” — our tagline — summarizes our ambition to help our 5,000 clients to navigate more easily our deeply changing world.
Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
AMA Virtual Conference: The Year Ahead
2020 will bring an abundance of changes. The AMA’s line-up of keynote speakers will teach you how to be a catalyst for change, internally and inter-personally; get you caught up with what the 2020 election means for marketers, and introduce you to new trends and re-imagined frameworks for your operations.
Conference on AI, Machine Learning & Business Analytics
Over five billion people worldwide actively engage with AI, bots, machine-to-machine connected solutions, wearables, Internet-of-Things, 5G, AR/VR technologies, Fintech, Mooc, and blockchain. This conference will explore how digital, social, and mobile technologies affect business models, customer behavior, public policy, and social changes at large. Isn’t it time for your brand to leverage these customer-friendly tools?