Washington, DC - Today, Ipsos released new election data in partnership with Reuters and the University of Virginia Center for Politics, showing that the Senate and Gubernatorial Races in Florida are still competitive, though Democrats have a slight advantage in both. Democrat Andrew Gillum (50%) is slightly ahead of Republican Ron DeSantis (44%) in the gubernatorial race, and Democrat Bill Nelson (49%) is also ahead of Republican Rick Scott in the Senate race. This is a significant change from when we polled in September, when Scott (46%) and Nelson (45%) were neck and neck among likely voters. Today, the gap has widened to 5-points in favor of Nelson (49%). A win in both races will likely come down to whichever side is more mobilized to show up to vote.
Less than half (45%) of likely voters approve of the way Donald Trump is handling his job as President, and voters are still citing healthcare (16%) and immigration (15%) as the top issues in determining the vote. On healthcare, 43% of likely voters feel that Bill Nelson has the better policy while 35% feel that Rick Scott does. On immigration, the numbers are closer, with 40% preferring Scott’s policy vs. 38% who prefer Nelson’s. Similarly, among the candidates for Governor, 46% believe that Gillum has a better policy on healthcare vs. 35% who prefer DeSantis’ policy. On immigration, likely voters are split equally between Gillum and DeSantis’ policies (40% each).
For more information on Florida and other races, please reference the Political Atlas, an interactive website collaboration between Ipsos and the University of Virginia Center for Politics.
The Political Atlas site provides daily updates of the main issues affecting citizens in all 50 states, along with poll and social media indicators for every congressional, senate, and gubernatorial race in the country, with expert assessments. Bringing this to the midterm election provides further resolution to the ebbs and flows of the campaigns. Ipsos uses machine learning and natural language processing algorithms to collect and categorize over 5 million individual posts a day.
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Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,780.5 million in 2017.
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