Washington, DC, April 22, 2019 – On Earth Day, students around the country protest to demand tough action on climate change. According to the latest NPR/Ipsos poll, 78% of Americans support schools teaching about climate change, including 84% of parents of children under 18. Parents also believe climate change should be taught early in the pupil’s educational career (74% say it should be taught before high school), as most Americans (71%) think that climate change poses a threat to the United States. This NPR/Ipsos survey looks into what Americans as a whole, and teachers all over the country, think about climate change education and how it affects the future of the new generation.
Most Americans agree that climate change is a subject that students should learn about in schools. Sixty-six percent of Americans, including 68% of parents, think that schools should teach about climate change and its impacts on the environment, the economy, and our society. An additional 12% of Americans think that climate change should be taught in schools, but not its potential impacts. Only 10% of Americans think schools should not teach anything about climate change, and 13% have not made up their minds on the subject. A whopping 91% of Democrats think that climate change should be taught in schools in some capacity (with 8 in 10 believing kids should learn about its impacts on our environment, economy, and society), followed by 75% of Independents who also agree. While Republicans are slightly less likely to agree that schools should teach about climate change, two thirds (66%) still think that climate change is a subject that schools should cover.
Seventy-four percent of Americans think that the world’s climate is changing. This is statistically unchanged from 2018, when 75% of people surveyed agreed. While the majority of Americans believe in climate change, some partisan differences emerge: 88% of Democrats and 73% of Independents believe in climate change, but only 58% of Republicans do. Republicans (46%) are also less likely to believe that weather-related incidents are becoming more severe compared to Democrats (76%) and Independents (60%). Around a quarter of Republicans (24%) believe that climate change is caused by human activity, compared to half (56%) of Democrats and a third (33%) of Independents. When it comes to people who do believe in climate change, both Democrats and Republicans are equally as pessimistic about the prospects of reducing its impact. Forty-nine percent of Republicans and 52% of Democrats who believe in climate change think that it can’t be stopped or reversed, but we can lessen the effects.
Discussion about climate change is not just happening in classrooms; some of the conversation is also happening at home as well. Nearly half (45%) of parents speak to their children about climate change. Parents are usually the ones initiating conversation; in 58% of households who have had conversations about climate change, they brought it up to their children. In a quarter of households (26%) who have had conversation about climate change, it was the child who initiated the conversation.
Sixty-five percent of respondents believe that schools do not need parental permission to talk to students about climate change, including 43% who strongly oppose the requirement. Republicans (26%) are more deferential to parents when it comes to teaching their kids about climate change compared to Democrats (18%) and Independents (22%), but still over half of Republicans (57%) oppose getting parental approval. Americans also think that climate change education should start earlier in the educational career of students. Thirty-one percent of people said that climate change should be taught in elementary school. An equal proportion (31%) said that climate change should be taught during middle school. Fourteen percent said it should be in high school, and 5% said after high school or during college.
About the Study
These are findings from an Ipsos poll conducted on behalf of NPR between March 21-22, 2019. For the survey, a sample of 1,007 adults 18+ from the continental U.S., Alaska and Hawaii were interviewed online in English. The sample includes 346 Democrats, 376 Republicans, and 193 Independents. The sample also includes 236 parents and 268 Millennials.
The sample for this study was randomly drawn from Ipsos’ online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2016 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.
Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.5 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,007, DEFF=1.5, adjusted Confidence Interval=+/-5.0 percentage points).
The poll also has a credibility interval plus or minus 6.0 percentage points for Democrats, 5.8 percentage points Republicans, 8.0 for Independents, 7.3 percentage points for parents and 6.8 for Millennials.
For more information about conducting research intended for public release or Ipsos’ online polling methodology, please visit our Public Opinion Polling and Communication page where you can download our brochure, see our public release protocol, or contact us.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,749.5 million in 2018.
AMA Virtual Conference: The Year Ahead
2020 will bring an abundance of changes. The AMA’s line-up of keynote speakers will teach you how to be a catalyst for change, internally and inter-personally; get you caught up with what the 2020 election means for marketers, and introduce you to new trends and re-imagined frameworks for your operations.
Conference on AI, Machine Learning & Business Analytics
Over five billion people worldwide actively engage with AI, bots, machine-to-machine connected solutions, wearables, Internet-of-Things, 5G, AR/VR technologies, Fintech, Mooc, and blockchain. This conference will explore how digital, social, and mobile technologies affect business models, customer behavior, public policy, and social changes at large. Isn’t it time for your brand to leverage these customer-friendly tools?