Washington, DC — According to Ipsos’ latest Game of Thrones death watch, Americans are most likely to believe that Peter Baelish is next to die (15%) – though ‘The Spoils of War’ have nearly as many fearing that one (or more) dragons might instead be next (14%). Just over one in ten Americans who watch Game of Thrones predict that either Jamie Lannister (12%) or Theon Greyjoy (12%) will be next to face their ultimate demise, while Euron Greyjoy falls slightly lower in rankings compared to previous weeks (8%). Bran Stark, Sansa Stark, and Tyrion Lannister are seen to be much safer, at only 3% thinking they will die next.
About the Study
These are findings from an Ipsos poll conducted August 8-10, 2017. For the survey, a sample of roughly 2,017 adults age 18+ from the continental U.S., Alaska and Hawaii was interviewed online in English. The sample includes 770 adults who watch Game of Thrones.
The sample for this study was randomly drawn from Ipsos’s online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2016 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.
Statistical margins of error are not applicable to online polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus ± 2.5 percentage points for all respondents, and ± 4.0 percentage points for those who watch Game of Thrones (see link below for more info on Ipsos online polling “Credibility Intervals”). Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=2,017, DEFF=1.5, adjusted Confidence Interval=4.0 for all respondents; n=770, DEFF=1.5, adjusted Confidence Interval=5.5 for those who watch Game of Thrones).
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For more information on this news release please contact:
Senior Vice President, U.S.
Ipsos Public Affairs
Vice President, U.S.
Ipsos Public Affairs
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.