Schedule Coordination and Costs are Biggest Obstacles for Millennials when Planning a Vacation with Friends

Nine in Ten Would Give up Brunch for a Month to Afford a Weekend Away with Friends

Schedule Coordination and Costs are Biggest Obstacles for Millennials when Planning a Vacation with Friends

The author(s)

  • Negar Ballard Senior Account Manager, US, Ipsos Public Affairs
  • Marie-Pierre Lemay Account Manager
Get in touch

Washington, DC — These are the findings from an Ipsos poll conducted June 5 – 14, 2018 on behalf of HomeAway. For the survey, a sample of 1,087 adults ages 18 - 34 from the continental U.S., Alaska and Hawaii was interviewed online, in English. To qualify for the survey, respondents had to have gone on vacation with friends in the past year and/or be planning to go on vacation with friends in the next 12 months. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of ±3.4 percentage points for all respondents surveyed.

S1. When thinking about vacationing, select all of the statements below that apply to you.

 

All Respondents

(n=1,087)

I am planning to go on a vacation with friends in the next 12 months

72%

I have gone on vacation with friends in the past 12 months

66%

I am planning to go on a vacation with family in the next 12 months

48%

I have gone on vacation with family in the past 12 months

47%

 

Q1. When going on vacation with friends, how long do you typically stay?

 

All Respondents

(n=1,087)

Less than 2 nights

8%

2 - 3 nights

46%

4 - 5 nights

32%

6 - 7 nights

10%

More than a week

5%

 

Q2. If you had to choose from the below list, which of the following is the biggest obstacle when planning a vacation with friends?

 

All Respondents

(n=1,087)

Finding dates that work for everyone

62%

Cost

50%

Collecting money from everyone

27%

Choosing a destination

19%

Choosing an accommodation (hotel, vacation home, etc.)

26%

 

Q3. Would you give up brunch for a month to afford a weekend away with friends?

 

All Respondents

(n=1,087)

Yes

93%

No

7%

 

Q4. Travel inspiration can come from many places. Whether you actually took a trip or not, have you ever been inspired to visit a destination because of a TV show?

 

All Respondents

(n=1,087)

Yes

73%

No

21%

Don’t know

6%

 

Q5. If you had to choose from the below list, which of these locations, where reality TV shows are based, are you most likely to visit?

 

All Respondents

(n=1,087)

Miami - Jersey Shore Family Vacation

33%

Hamptons, NY - Summer House

21%

Charleston - Southern Charm

19%

Beverly Hills - Vanderpump Rules, Real Housewives of Beverly Hills

15%

Waco - Fixer Upper

13%

About the Study

The sample for this study was randomly drawn from Ipsos’s online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2016 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income.

Statistical margins of error are not applicable to online nonprobability sampling polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,087, DEFF=1.5, adjusted Confidence Interval=4.9).

For more information about conducting research intended for public release or Ipsos’ online polling methodology, please visit our Public Opinion Polling and Communication page where you can download our brochure, see our public release protocol, or contact us.

For more information on this news release, please contact:

Negar Ballard
Senior Account Manager, U.S.
Ipsos Public Affairs
+1 312 292-8366
negar.ballard@ipsos.com

Marie-Pierre Lemay
Senior Account Manager, U.S.
Ipsos Public Affairs
+1 613 793-1622
marie.lemay@ipsos.com

The author(s)

  • Negar Ballard Senior Account Manager, US, Ipsos Public Affairs
  • Marie-Pierre Lemay Account Manager

More insights about Travel, Tourism & Transport

Society