Ipsos introduces the Question Library, a solution to help clients build better questionnaires
Ipsos, in partnership with AI experts Peltarion, announced today the creation of the Question Library, a new feature built within the FastFacts solution on Ipsos.Digital, to support clients with optimal phrasing for their questionnaires.
As businesses seek to understand the rapidly changing customer habits, behaviors and attitudes that result from the pandemic, the Question Library provides valuable insights to help clients (and researchers) best capture what consumers think, want and feel.
Powered by Ipsos’ leading expertise in market research, the Question Library suggests optimal wording for questions and provides guidance on answer options. It has over 250,000 pre-existing questions in its database, resulting from in-depth natural language processing (NLP) of over 90,000 Ipsos surveys, covering 600,000 unique questions in English. Through AI learning, the Question Library continually makes the construction of insightful research projects a more efficient process.
Andrei Postoaca, CEO, Ipsos.Digital, said, “Question Library instills users with confidence that they are using the very best phrasing and answer options for their questions to deliver optimal results. It also helps to alleviate the moments of uncertainty at the survey-build stage that market researchers often feel.”
Ipsos is currently working on additional functionality and rolling out Question Library in other languages in 2021.
About Ipsos.Digital
Ipsos.Digital provides users with a full end-to-end DIY platform to define the sample, build the survey, and collect answers from our high-quality, well-profiled and engaged respondents. Data can be accessed through automated reports (dashboard, native PPT, PDF, SPSS, Excel and cross- tabulation/chart-builder tools) and users also have the option to tap into Ipsos’ global network of experienced researchers in 90 markets.
About Ipsos
Ipsos is now the third largest market research company in the world, present in 90 markets and employing more than 18,000 people.
Our research professionals, analysts and scientists have built unique multi-specialist capabilities that provide powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques.
“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients to navigate more easily our deeply changing world.
Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
