New Year's Eve: Staying in is the new going out

According to a new Ipsos poll, conducted on behalf of Netflix, 77% of parents are planning to stay in

The author(s)

  • Negar Ballard Senior Account Manager, US, Public Affairs
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Washington, DC, December 17, 2018 —Staying in is the new going out, according to a recent online survey conducted by Ipsos on
behalf of Netflix, with 77% of parents with a child age 3 – 13 saying that they are planning to stay in this New Year’s Eve compared to
only 23% who are planning to go out.

When asked how late they intend to let their child stay awake on New Year’s Eve, 74% of parents say they will let their children stay
up later than normal to celebrate. Just over half (52%) say they will let their kids stay up until midnight, and another one in five say
that their child will be able to stay up later than their normal bedtime, but not as late as midnight (22%). Fewer than one in five (18%)
report their children will be in bed at their normal bedtime (18%). Only one in ten are not sure yet (9%).

Nearly all parents surveyed agree that it is important for them to have family traditions with their children (95%) and 90% further
agree that they like the idea of having a special tradition with their child/children on New Year’s Eve. Nearly nine in ten (87%) also
believe New Year’s Eve is an important time to spend with family.

About the Study

These are the findings from an Ipsos poll conducted November 14 – 19, 2018 on behalf of Netflix. For the survey, a sample of 1,065 adults ages 18 and over from the continental U.S., Alaska and Hawaii was interviewed online, in English. In order to qualify for the survey, respondents had to have a child between the ages of 3 – 13 living at home. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of ±3.4 percentage points for all respondents.

The sample for this study was randomly drawn from Ipsos’s online panel (see link below for more info on “Access Panels and Recruitment”), partner online panel sources, and “river” sampling (see link below for more info on the Ipsos “Ampario Overview” sample method) and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2016 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, region, race/ethnicity and income. 

Statistical margins of error are not applicable to online nonprobability sampling polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,065, DEFF=1.5, adjusted Confidence Interval=4.9). 

For more information about conducting research intended for public release or Ipsos’ online polling methodology, please visit our Public Opinion Polling and Communication page where you can download our brochure, see our public release protocol, or contact us.

For more information on this news release, please contact:

Negar Ballard
Senior Account Manager, U.S.
Ipsos Public Affairs
+1 312 292-8366
negar.ballard@ipsos.com

Marie-Pierre Lemay
Senior Account Manager, U.S.
Ipsos Public Affairs
+1 613 793-1622
marie.lemay@ipsos.com
 

The author(s)

  • Negar Ballard Senior Account Manager, US, Public Affairs

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