New Functionality Incorporated into Political Atlas Midterm Election Tool

New features include financial data for every race and visualization as a table

New Functionality Incorporated into Political Atlas Midterm Election Tool

The author(s)

  • Chris Jackson Vice President, US, Public Affairs
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Washington, DC - Ipsos Public Affairs and University of Virginia Center for Politics are excited to announce that new functionality has been incorporated into the 2018 Political Atlas. These features include financial data for every congressional, senate, and gubernatorial race, to include cash on hand, total receipts, and total expenditures. We have also incorporated visualization capability in the form of a table in addition to the hallmark map.

Political Atlas is a multidisciplinary approach to election forecasting for the 2018 midterm elections. This free tool provides daily updates of the main issues affecting citizens in all 50 states, along with poll and social media, with expert assessments. This incorporation of social media is a function Ipsos has increasingly used in its international polling in Mexico, Brazil, and Canada. Bringing this to the midterms provides further resolution to the ebbs and flows of the campaigns. Ipsos uses machine learning and natural language processing algorithms to collect and categorize over 5 million individual posts a day. 
For more information on this press release, please contact:

Chris Jackson
Vice President, US
Ipsos Public Affairs
+1 202 420-2025
Chris.jackson@ipsos.com

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. Through our media partnerships, Ipsos Public Affairs is a leading source of intelligent information for businesses and professionals in the U.S., Canada, the UK, and internationally. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.

The author(s)

  • Chris Jackson Vice President, US, Public Affairs

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