Reuters/Ipsos Poll: Electric Pick-up Trucks (06/17/2021)

Washington, DC, June 17, 2021 – Ford recently released their first electric pick-up truck, the Ford F-150 Lightning. When test driving the vehicle, President Biden remarked that “the future of the auto industry is electric.” A recent poll conducted June 3rd through 4th by Ipsos, on behalf of Thomson Reuters, found that 65% of Americans agree with him. This included 79% of Democrats and 53% of Republicans. However, Americans were also more likely to choose an efficient, low-cost truck (38%), or a durable truck (34%), over an environmentally friendly one (19%).

In addition, when asked to choose between the Ford F-150 Lightning and three other gas-powered pick-up trucks, only a little over a quarter (27%) of respondents chose the new electric pick-up truck. Meanwhile, 41% chose the gas-powered Ford F-150 XLT Ecoboost. When asked why they chose the vehicle they did, people cited the base price and cost to drive 25 miles as reasons to choose the Ecoboost, while those who did choose the F-150 Lightning did so because of its fuel type. Finally, when asked what they thought the auto industry should focus on next, most Americans said fuel efficiency, highlighting the need for auto manufacturers to work on the efficiency of electric vehicles if they want to appeal to consumers. Sixty-seven percent of Americans agree that pick-up trucks are part of the American way of life, but it will take more to convince them that electric pick-up trucks are.

About the Study

These are some of the findings of an Ipsos poll conducted between June 3-4, 2021 on behalf of Thomson Reuters. For this survey, a sample of 1,005 adults age 18+ from the continental U.S., Alaska, and Hawaii was interviewed online in English. The sample includes 392 Democrats, 427 Republicans, and 109 independents.

The sample was randomly drawn from Ipsos’ online panel, partner online panel sources, and “river” sampling and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2018 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on gender, age, race/ethnicity, region, and education.

Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 3.5 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=1,005, DEFF=1.5, adjusted Confidence Interval=+/-5.0 percentage points).

The poll also has a credibility interval of plus or minus 5.6 percentage points for Democrats, plus or minus 5.4 percentage points for Republicans, and plus or minus 10.7 percentage points for independents.

For more information on this news release, please contact:

Chris Jackson
Senior Vice President, US
Public Affairs
+1 202 420-2025
[email protected]

Kate Silverstein
Media Relations, US
Public Affairs
+1 718 755-8829
[email protected]

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