Millennials and Baby Boomers: Like Two Peas in a Pod?

Millennials and Boomers: how similar or different do you think their spending habits, financial priorities, and travel destinations are?

In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we discover they are more similar than you might guess!

Related news

  • [WEBINAR] 2026 KEYS: Dialing Up the 'S' in Sustainability
    Consumers Events replay

    [WEBINAR] 2026 KEYS: Dialing Up the 'S' in Sustainability

    Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
  • ASCO 2026

    ASCO 2026

    Join Ipsos at the world's largest oncology conference where we’ll be attending - and presenting Global Oncology Monitor insights!
  • [WEBINAR] What the Future: Attention
    Media Events replay

    [WEBINAR] What the Future: Attention

    Hear about the emerging pushback against constant connectivity in favor of mindfulness and why building genuine brand communities might just be the antidote.