Americans Get Their Financial Houses in Order for 2014

Washington, D.C. - These are the findings from an Ipsos poll conducted for Wells Fargo on Black Friday shopping. Topline results are available for download on the right side of the page.

These are findings from a Ipsos study conducted for Wells Fargo in September, 2013. For the survey, a sample of 2,016 Americans ages 18-65 was interviewed online. Results are presented for Millennials (age 18-32), Gen X (age 33-48) and Boomers (age 49-65).

For more information on this news release, please contact:

Kerri Ryan Senior Vice President Ipsos Public Affairs 212.584.9267 [email protected]

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company.

With offices in 85 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,789 billion (2.300 billion USD) in 2012.

Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities.

Related news

  • Ipsos Data Drops: How Americans feel about AI shopping agents
    Shopper Survey

    Ipsos Data Drops: How Americans feel about AI shopping agents

    Only a third of Americans open to agentic shopping would prefer to use the payment method already on file with a retailer if other options would save money or bring rewards — presenting a new opportunity for payment providers to increase share and disrupt the status quo.
  • Impacts of Multinational Corporations
    Business Survey

    Impacts of Multinational Corporations

    In our latest Ipsos Global Reputation Monitor, we explore the impact of companies’ 'homes' on how they are perceived by citizen-consumers around the world.
  • Connect with real people for agile, authentic insight discovery

    Connect with real people for agile, authentic insight discovery

    Ipsos RealTalk Community Essentials offers a ready-to-use engaged audience eager to tell their stories, share in-context insights, and ​co-create in real-time video diaries, discussions, surveys and more.​ Available in 20+ countries for local or multi-country insight.