Customer Loyalty Isn't Enough. Grow Your Share of Wallet
Co-authored by Ipsos Loyalty's Alexander Buoye, Vice President of Analytics, and Timothy Keiningham, Global Chief Strategy Officer & Executive Vice President, along with two other esteemed colleagues, this paper introduces the Wallet Allocation Rule, a revolutionary methodology for linking customer loyalty information to share of wallet.
Co-authored by Ipsos Loyalty's Alexander Buoye, Vice President of Analytics, and Timothy Keiningham, Global Chief Strategy Officer & Executive Vice President, along with two other esteemed colleagues, this paper introduces the Wallet Allocation Rule, a revolutionary methodology for linking customer loyalty information to share of wallet.
Published by the Harvard Business Review, October 2011, the full paper is now available by clicking here (pages 35-37).
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