Nature and Nurture: A Validation of Idea Screening
Innovate In The Real World
Many clients ask us how to go about getting good ideas. When this happens, we like to quote Linus Pauling -- two-time Nobel Laureate and all around smart guy: "If you want to have good ideas, you must have many ideas. Most of them will be wrong and what you have to learn is which ones to throw away."
Most clients are really good about the first part. There are lots of great qualitative approaches as well as market analyses to help generate new ideas. It is the second part - learning which ones to throw away - where many clients can come up short. In this Thought Starter, we discuss R+D advances that allow you to incorporate quantitative idea screening without impacting your timelines.
![[WEBINAR] Dealmaking 2026: What’s Changing, What’s Not, and How to Position for the Next Wave](/sites/default/files/styles/list_item_image/public/ct/event/2026-03/deal.png?itok=NtU1lGCc)
