Geared for Health — Asean's growing medical and healthcare industry

Medical device companies wanting to become market leaders in ASEAN need to focus on effective cost management and the introduction of new, cutting edge technologies, according to a new paper on the healthcare market in South East Asia from Ipsos Business Consulting.

Download this paper now for insights into the opportunity for growth within the ASEAN healthcare sector as well as the strength of Thailand, Malaysia and Singapore in the global healthcare industry. Whilst the market is currently buoyed by low labor costs that allow competitive pricing, the move towards an e-procurement system for public procurement in many ASEAN countries means that the ability to introduce new technology will be critical. New technology enables the larger players to transform the ASEAN healthcare market and gain greater market share. However, not every new technology can be used in the market and urges manufacturers to have a clear holistic understanding of the market including key unmet needs, evolving price and re-imbursement policies and the ability to connect with the key policymakers in relevant countries.

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