Corporate Reputation and the Coronavirus

Download our paper with experience and expectation of company actions during this health crisis.

The author(s)

  • Jason McGrath Senior Vice President, Head of US Corporate Reputation
  • Trent Ross Executive Vice President, Global Chief Research Officer, Corporate Reputation
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Considering how fast news around the coronavirus is evolving, understanding shifts in public perception about the virus is critically important. Brands and corporations seeking to protect public health, the interests of their employees, and the viability of their businesses would be well advised to stay informed of changes in public perception as the situation continues to unfold.

Given all the unknowns in the current environment, it can be challenging to prepare for all possible scenarios. That said, there are a few concrete steps that can be taken to minimize negative outcomes, both to public health and to corporate reputation. Download our detailed paper offering a set of recommendations based on our expertise in corporate and crisis management.

Or, watch our on demand webinar now. 

The author(s)

  • Jason McGrath Senior Vice President, Head of US Corporate Reputation
  • Trent Ross Executive Vice President, Global Chief Research Officer, Corporate Reputation

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