Considering how fast news around the coronavirus is evolving, understanding shifts in public perception about the virus is critically important. Brands and corporations seeking to protect public health, the interests of their employees, and the viability of their businesses would be well advised to stay informed of changes in public perception as the situation continues to unfold.
Given all the unknowns in the current environment, it can be challenging to prepare for all possible scenarios. That said, there are a few concrete steps that can be taken to minimize negative outcomes, both to public health and to corporate reputation. Download our detailed paper offering a set of recommendations based on our expertise in corporate and crisis management.
Or, watch our on demand webinar now.
[WEBINAR] How Public Opinion Insights Propel External Communications
Join Ipsos and our guest speaker, Elizabeth Walton, Director of Market Insights with Freddie Mac, who will share their experience using a combination of national and targeted surveys to develop a point of view, and provide leadership with key data points for decision making and external communications.