Public Perspectives: The Perils of Perception

The Perils of Perception is the latest edition of the Ipsos Social Research Institute's Understanding Society.

The publication explores the challenges associated with measuring and understanding the way people think and act. Our global study highlights that people are often wrong about the make-up of their population and the scale of key social issues. This edition features contributions from our colleagues around the world including an article from Darrell Bricker our Global CEO of Ipsos Public Affairs.

The author(s)

  • Julia Clark
    Senior Vice President, US, Public Affairs

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