Brand Influencers

TV news camera crew
Consumer Behavior Survey

More Americans think news organizations can take an unbiased stance

Americans have a small, but growing, confidence that the average person can tell the difference between news and opinion content, and a continued high confidence (62%) that we can personally tell news from opinion, according to the Ipsos Consumer Tracker
Image of a woman recording herself while doing her makeup
Consumer Behavior Survey

People trust authenticity and track record for product reviews

When it comes to product reviews, people trust authenticity/transparency, track record, relatability and their deals/offers, according to the Ipsos Consumer Tracker
Kidfluencers
Brand Influencers Publication

The Impact of Kidfluencers

Youtube kidfluencers are a major deciding factor in the next best children’s toy, especially if they have a cult following. Read more.
lizzo
Brand Influencers Publication

Winning Influencer Marketing Strategies

Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.
Affluent Millennial men and the grooming paradox
Affluent Publication

Affluent Millennial men and the grooming paradox

Michael Baer’s WTF Beauty article highlights the opportunities for marketers to ignite interest, education and spending by this significant segment. His favorite grooming product? Aquage hair paste.
Who influences the influencers?
Brand Influencers Publication

Who influences the influencers?

Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.
2019 dsm conference
Brand Influencers Event

ANA Digital & Social Media Conference

Join Ipsos at the 10th annual ANA Digital & Social Media Conference featuring top CMOs and key leaders covering important topics such as AI, influencer marketing, voice, social media, chatbots, content marketing, measurement, and more!
Man shaving
Millennials Publication

Affluent Millennial Men: The Grooming Paradox

Discover why the Affluent millennial man represents a rich opportunity—albeit fascinating challenge—for grooming brands.
Brand Influencers Publication

The Story Behind the Story

People are complicated. Ipsos shares examples from recent projects to illustrate the value of considering multiple perspectives when talking to consumers.