Nine Trends Impacting the Baking Industry’s Future

To propel the industry forward, Puratos shared large-scale consumer data from its recent survey at Taste Tomorrow, held May 1-2 in Chicago. The presentation of the survey — called “Footsteps Into the Future” — was delivered by Rollo McIntyre, the global head of innovation at Ipsos, the marketing company that conducted the study.

The research examined nine trends, which Puratos broke up into three categories. These trends include taste, health, freshness, craft, ethical lifestyle, transparency, ultimate convenience, next level experience and hyperpersonal.

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These top nine trends uncovered through this survey are desires directly from consumers all over the globe. Not only do they give insight on how to keep up with the ever evolving industry, but they also allow companies to move forward, one step at a time into the future.