The Internet of Things

Read more about the smart home devices that Americans are buying, why they want them, and how they are engaging with them.

Smart home devices are rapidly impacting more and more of our lives. According to a recent Internet of Things Ipsos U.S. Omnibus survey, 34% of Americans acknowledge using an IoT home device such as Nest or Alexa. And, its reach goes beyond our homes. It can be seen in healthcare, transportation, farming and much, much more.

In our latest Thought Starter, we explore how Americans feel about being connected through smart devices in their homes and within their daily routines. This valuable information allows marketers to optimize messaging on an infinite number of products and categories, or identify growth with potential product extensions.

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The author(s)

  • Paul Abbate
    Global Lead, Global Advisor, Public Affairs, US

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