Value Reframing: Igniting your food and beverage brand(s) for growth

Featuring a few opening words by Lauren Demar, Ipsos’ Global Chief Growth Officer, this segment of Ipsos’ Food Summit focuses on why and how the food industry needs to pivot in order to stay connected and relevant with consumers. Topics covered during this segment:

• Are ‘Valued’ Brands Purpose-driven: As more and more consumers seek companies, brands and products that are good for me, and good for the world around me, we discuss the role of corporations and how to achieve value in brand purpose.
• Delivering a Strong Value Proposition in an Economic Downturn: As the pandemic and resulting economic and societal impacts mount, not all people are affected in the same way. Hear more about the importance of understanding the implications to delivering the right value proposition for your brand and portfolio.
• A New Age of Uncertainty: Hear more about the tension of long term societal values and goals within economic uncertainties and the opportunities for companies to lead.

To access the other sessions from the Ipsos Food Summit, please click here.