PODCAST: The Perils of Prediction

In this episode, you can hear our Global CEO Ben Page explain why and how we should take a different approach to facing an uncertain future.

The Perils of Prediction

Perils of Prediction | Ipsos Podcast | Ben Page | Market research | SocietyIt is extremely difficult to make accurate predictions, but that has never stopped us from trying.

Even people with deep subject matter expertise have mixed forecasting records - so we should be very wary of the projections that are offered to us.

But it still makes sense to prepare for what might be coming towards us, and to make ourselves resilient to a range of possibilities.

Tune in to our special podcast episode featuring Ipsos Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) who explain why and how we should take a different approach to facing an uncertain future.

To download the transcript of this podcast, please click here.

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