Customer Perspective is a podcast aimed at all of you who are concerned, in some way, with helping your organisation deliver on its Brand Promise to customers.
So whether you’re a Customer Experience practitioner, lead CX measurement and management programmes, head up Mystery Shopping, are responsible for the performance of sales and service channels, or functions, and their role in delivering customer success … then this podcast is for you.
The Operational Angle
A question of Gender
Trixie Cartwright (Global Head of Diversity & Inclusion, Total Operations) discusses her new paper in the International Journal of Market Research (IJMR) called "A Question of Gender - Gender Classification in International Research" which advances the conversation about how to accurately and sensitively capture data on respondents' gender across multiple markets, where cultural attitudes can be extremely varied.
A monthly podcast to explore emerging trends, budding innovations and creative ways to get closer to real people in real life.
Each episode features thought-provoking conversations showcasing industry leading thinking from the Ipsos global network of insights specialists.
In this first episode of Ipsos' new podcast series "Healthcare Uncovered," Pieter De Richter, a regional lead within our Global Syndicated Services team, joins us to take an in-depth look into the challenges and intricacies of cancer treatment and shares his insights into oncology's complexity.
Striding along the illustriouspath of 'Getting it right' we are thrilled to pressent 'Brand Talk', Ipsos' latest podcast dedicated to the art and science of brand strategy. Join our hosts, Chris Murphy and Hazel Freeman, as they delve into the intricacies of building successful brands with seasoned marketing professionals.
Our conversations will range from leadership strategies to portfolio management, featuring personal stories and experiences in an engaging dialogue. Insightful and entertaining, we invite you to join us for a journey into the world of branding.
The Ipsos Views podcasts provide a complementary dive into our publications. The interviews with the authors of our white papers will allow you to explore their ideas in more detail, learn more about what led them to their points of view, and offer unique insights and reveal new elements of that thinking.
These podcasts form an important part of our thought leadership programme, and you can find the whole series right here. Enjoy them on the move, while you work, or whenever you can. And please subscribe on Spotify, Apple, Anchor or Google to stay up to date on new releases!
Ipsos Views: The attraction of opposites
Is our world really as polarised as some commentators imagine? What kind of shape are we in to face the challenges of 2024? Could the polycrisis actually help to bring us together?
To accompany the new Ipsos Almanac, we invited Phil Tinline (author of "The Death of Consensus") to join us in discussing the defining events, themes, and trends of the year just gone - and to consider what they all mean for the year to come.
Watch the video here.
Ipsos Views: Emotions around the world
To accompany our latest white paper on measuring emotions, we spoke to its three authors to find out more about the key elements of the new Ipsos Emotions Framework, which was built in collaboration with academic partners and on insights gleaned from decades of research within cognitive sciences and neuroscience.
This innovative framework is designed to capture emotional responses across different cultures and languages, and has three essential dimensions:
- Valence: which shows whether an emotional response is positive or negative.
- Arousal: which defines the intensity of an emotional response.
- Control: which reveals the degree of influence a person feels they possess in a particular situation.
Ipsos Views: Great power, great responsibility
Generative AI is an incredibly hot topic this summer, with business, governments, public services and individuals all trying to understand what it means for them and for their future. Ipsos is no different, as we explore the undoubted potential of this new technology and how to harness it to improve our processes, power our data collection and analysis, and sharpen our delivery - all while managing the risks and ensuring our work remains secure and reliable.
Michel Guidi (our COO) and Rich Timpone (Head of our Global Science Organisation) jointly authored the Ipsos Views white paper Exploring the Changing AI Landscape, and they join us on this episode to walk through these questions.
You can also read about the implications of Generative AI for qualitative research in our second Ipsos Views paper in the series: Conversations with AI.
Ipsos Views: The challenge of modernity
Our new Ipsos Views video podcast features our Global CEO Ben Page in conversation with Martin Wolf, Commander of the Order of the British Empire (CBE), Economics Editor of the Financial Times, author of The Crisis Of Democratic Capitalism which looks at the crisis in politics and our societies in much of the world and its causes – and solutions.
Ben and Martin discuss the macro challenges of our current age, and what the threats and disruptions to the existing world order mean for policymakers and business. Using data from the latest Ipsos Global Trends study, they consider whether the diagnosis of "polycrisis" is an accurate one, and remind us not to under-estimate the resilience of cultures and institutions that have been built up over many, many years.
Ipsos Views: Step forward
Julia Gillard, Chair of the Global Institute for Women's Leadership, talks to Sue Phillips, President of the Ipsos Gender Balance Network, to reflect on the findings of our latest study into gender equality around the world, and to consider what we can do to push positive change.
Ipsos Views: In what we trust
Trust is the lubricant that allows modern societies to flourish, and advanced economies to perform. And we sometimes hear that it is in crisis, or that it is disappearing from our world. But our research has found that these claims just aren't true - there is nothing new about the fact that trust is low in many aspects of our lives, and there are actually some signs of a slight recovery in some places. You can find more detail in our Global Trustworthiness Monitor - and the full report contains articles from the two guests on this episode: Carl Phillips (Director of our Global Reputation Centre) and Sally Braidwood (Leader of our Corporate Reputation Service Line in Australia)
The Ipsos Almanac - A podcast with Ben Page
In this special end of year edition, we meet colleagues from around the world to discuss the defining themes of 2022 and consider what their implications might be for 2023. Featuring our Global CEO Ben Page, together with colleagues from China, Ukraine, the US, and Brazil - we reflect on the impact of inflation, the long shadow of COVID, the return of war to Europe, the unfolding climate crisis, and how citizens and consumers around the world are responding to this era of apparent "polycrisis". A great variety of morbid symptoms perhaps, but that might mean that new opportunities are emerging....
Check our 2023 Almanac here.
Ipsos Views: Eliminating Gender-Based Violence
The 16 Days of Activism against Gender-Based Violence (GBV) is an annual campaign that begins on 25 November, the International Day for the Elimination of Violence against Women, and runs until 10 December, Human Rights Day.
This podcast is part of our contribution to that campaign, and it brings together voices of colleagues around the world adding their own perspectives to the research we have done around the topic this year.
Crisis? Which crisis?
It feels like we are living in an age which is beset by crisis. Organisations that are able to respond quickly and appropriately to crisis will naturally be best positioned to recover and thrive after the peril has passed. This episode features two of our Corporate Reputation experts - Trent Ross (EVP) and Milorad Ajder (Global Service Line Leader) - discussing the approaches that businesses can take to bounce back quickly from turbulence and existential threats.
Check out our latest Reputation Council report here to discover the latest thinking and practice in the corporate communications world.
The Perils of Prediction - A podcast with Ben Page
In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.
The Ipsos Reputation Council Report: 15th sitting
Our new Reputation Council Report will be published next month – to prepare us for the launch, we asked Milorad Ajder (Global Leader of the Corporate Reputation service line) to reflect on the findings from our last report and how they tie into the next. We discussed stakeholder capitalism, the rise of ESG, and how organisations need to convey their sense of purpose internally and externally.
One Mind, Many Truths - A podcast with Ben Page
People often hold conflicting ideas about the same thing, at the same time. What does this mean for market research?
20 minutes interview with our Global CEO, Ben Page, exploring the concept of "Cognitive Polyphasia", which is the ability to accommodate conflicting ideas about the same thing at the same time without experiencing cognitive dissonance.
Read the paper or listen to the podcast.
Optimising the eCommerce Experience
Hear Yana Beranek, in conversation with Suki Beg, a leading expert in our UK UX business. Our experts discuss the main obstacles that online retailers need to overcome if they want to deliver great user experience to their customers. Read the paper or listen to the podcast.
April Jeffries, President of Global Ethnography and Immersion, discusses her new white paper and explains why researchers need to develop a strong sense of empathy to look underneath into the real-life experience and deeper motivations and emotions.
Applying an empathetic lens can transform an insight from a detached observation that produces predictable solutions to one that meets both a consumer’s functional and emotional needs. Effective empathy takes you out of your world and into the world of another to see and experience the tensions that inform relevant insights and decisive action. Read the paper or listen to the podcast.
Creating a sense of presence: The power of virtual and augmented reality
To accompany the recent Ipsos Views white paper "Creating A Sense Of Presence", its authors came together in conversation to go deeper into its key themes, and discuss their expectations for how new immersive technologies will transform the market research industry in the next few years. Read the paper or listen to the podcast.
Time to decide
Listen to three of the authors of the ‘Time To Decide’ white paper in conversation. In this 20 minute podcast, our experts Manuel Garcia-Garcia, Hazel Freeman, and Colin Ho discuss how important it is to both innovation and brand growth to understand consumers’ response times”. Read the paper or listen to the podcast.
In this 40-minute episode, Darrell Bricker, Global CEO of Ipsos Public Affairs and author of the book "Empty Planet", discusses how those themes have developed in the three years since the book was published, and what impact the Covid pandemic is having on the underlying trends. Read the paper or listen to the podcast.
The science of behaviour change
As part of our "Ipsos Talks" series of interviews with experts, we talk to Colin Strong and Tamara Ansons, Behavioural Science Leads at Ipsos about the current interest in not just understanding behaviour, but changing behaviour in an era of intense disruption to our lives and routines. Read the paper or listen to the podcast.
The Sustainable Imperative
This half-hour podcast features the two authors of the Ipsos Views paper "The Sustainability Imperative" exploring some of its main themes - such as public views on the climate crisis, and the effects that the COVID-19 pandemic is having on attitudes and behaviours. Read the paper or listen to the podcast.
Dancing with Duality
Four of Ipsos' foremost experts, from four different specialisms, come together to discuss the new framework they have developed to help our clients grow their brands. Subtitled "Achieving Growth in a Mindful and Mindless World" the new white paper in the Ipsos Views series that this podcast accompanies, also draws heavily on the latest thinking in the discipline of Behavioural Science. Read the paper or listen to the podcast.
[ Webinar ] KEYS - Emotions around the world
Researchers have been clear for decades that capturing the emotional response can power great campaigns, memorable experiences and help build stronger brands. But what exactly do we mean when we talk about emotion? And where can we apply our learnings to drive stronger insights?