Noted Researchers And Pollsters Bolster Ipsos Public Affairs Division
In a related announcement, Ipsos said it was opening a new office in Seattle to serve the needs of clients in the Pacific Northwest region. The office will house specialists in advertising, customer loyalty, marketing, and public affairs research. The company's other West Coast offices include San Francisco and San Ramon, CA, as well as Vancouver, B.C.
Miller is a noted market researcher, marketing strategist, and public opinion pollster who has worked with Fortune 500 clients for 30 years. Prior to joining Ipsos, he was with RoperStarch Worldwide (now Gfk-NOP) for 20 years, as Board Member, Managing Director, and the senior executive responsible for the company's brand strategy and international research practices, as well as the company's global and domestic syndicated services. Before joining Roper, Miller was Managing Director of Hudson Research Europe, a futures think tank based in Paris. He is also a founding Board Member of Business for Diplomatic Action (BDA), and serves as the chair of that organization's development committee.
Boyon's experience spans over 20 years managing research throughout the world on attitudes and lifestyles, public opinion, corporate reputation, and brand positioning. He has served the research needs of major corporations, media companies, advertising agencies, public relations firms, non-profit organizations, and the public sector. Prior to joining Ipsos, Boyon spent 12 years with Roper in New York, where he headed an international custom research practice specialized in large strategic global projects. He also spent 10 years with Sofres (now TNS) in Paris.
"Tom and Nick have extensive backgrounds in brand strategy, international research, as well as managing global projects and a variety of syndicated studies," said Darrell Bricker, President of Ipsos Public Affairs in North America. " Both have a keen sense of understanding and managing issues, and advancing reputations, exactly what our clients are looking for and have come to expect from Ipsos."
Said Miller: "In the 1990s, market research went global; in this new millennium, our understanding of public issues will also go global. That's what Ipsos Public Affairs plans to do, and I especially look forward to working with my new colleagues and clients in the U.S. and around the world."
Added Boyon: "I'm pleased to be joining Ipsos Public Affairs in the U.S. As a researcher, I value the ability to bring my clients a diverse toolbox of capabilities, as well as the international reach of a global research leader."
Miller received his BA in history magna cum laude from Yale University, and his Master of Science in economic history from the London School of Economics.
For more information on this press release, please contact: Thomas Miller Regional Senior Vice President & Managing Director Ipsos Public Affairs New York, NY 212.584.9282
About Ipsos Public Affairs Ipsos Public Affairs is a non-partisan, objective, survey-based research company made up of campaign and political polling veterans as well as seasoned research professionals. The company conducts strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research but often elite stakeholder, corporate, and media opinion research. It has offices in Chicago, New York City, Ottawa, San Francisco, Seattle, Toronto, Vancouver, and Washington, D.C., with affiliates around the world. Ipsos Public Affairs conducts national and international public opinion polling on behalf of The Associated Press, the world's oldest and largest news organization. Ipsos Public Affairs is an Ipsos company, a leading global survey-based market research group.
To learn more, visit: www.ipsos-na.com/pa/us/
About Ipsos Ipsos is one of the fastest growing market research companies in the U.S., market leader in Canada, and among the most trusted research brands in North America. With more than 1,300 professionals and support staff in the U.S. and Canada, Ipsos offers a suite of survey-based services--guided by industry experts and bolstered by advanced analytics and methodologies--in advertising, customer loyalty, marketing, and public affairs research, as well as forecasting, modeling, and consulting. Ipsos companies offer a complete line of custom, syndicated, omnibus, panel, and online research products and services.
Ipsos conducts polling on behalf of the Associated Press, the world's oldest and largest news organization. In 2004, Ipsos generated e605.6 million ($752.8 million U.S.) in total revenues, of which 35% came from its North American operations. The Paris-based company was founded in 1975 and has been listed on the Paris Stock Exchange since 1999.
To learn more, visit: www.ipsos.com
Ipsos is listed on the Euronext Paris Premier Marchй, and is part of the SBF 120 and Next Prime Indices as well as eligible to the Deferred Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN, Bloomberg IPS
