Parents Believe New Instagram Teen Accounts Will Benefit Teens

Survey finds over 90% of parents view features as helpful in supporting their teens on the platform.

The author(s)
  • Jossa Kumaragamage Senior Account Manager, Observer
Get in touch

Washington DC, April 7, 2025— Ipsos Observer, on behalf of Meta, conducted a survey of Americans who are parents of teenage children 13 to 17 to gather their opinions about Instagram’s new Teen Accounts. The following memo summarizes key findings from this research. 

Additional information about the questionnaire and methodology may be found here.

About Ipsos

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

Our tagline "Game Changers" sums up our ambition to help our 5,000 customers move confidently through a rapidly changing world.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120 and Mid-60 indices and is eligible for the Deferred Settlement Service (SRD).ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com

The author(s)
  • Jossa Kumaragamage Senior Account Manager, Observer

Society