Persuasive, Powerful, and Human-Centric Storytelling

Whether you need to fine-tune your business strategy, enhance your view of the customer, or identify your next big growth opportunity, we can help you work smarter, act faster, and go further in a business climate that is more demanding and fast-moving than ever before.

We know that storytelling alone isn’t enough anymore: today’s leaders demand, stories that persuade and influence business decisions. Insights professionals tell us that the stories Ipsos tells – particularly those with personal references – stick much more than percentages and numbers. And those stories are what persuade and drive leadership to act.

Listen in as Ipsos' Heather Carruthers and Senior Qualitative Strategists and Storytellers share inspirational stories of clients leveraging our diversified set of qualitative research solutions which help to reveal the game-changing strategic insights you need to make informed decisions, from early-stage customer insights to in-market activation. You’ll get more than data; you’ll uncover the human truth behind it, build empathy to drive innovation and inspire action that grows your business and bottom line.

Speakers:

• Heather Carruthers, President, Ipsos North America Qualitative
• Karin O'Neill, Senior Vice President
• Tessa Jones, Vice President
• Amanda Blanton, Moderator

Don't forget to join us for our upcoming topics in this 4-part webinar series.