Pioneer Of Internet-Based Research Joins Ipsos

Research Firm Welcomes Leading Researcher, Author, And Innovator David Pring

New York, NY - Ipsos is pleased to announce that market research industry expert David Pring has joined the company's Consumer Products Division in New York as Senior Vice President and General Manager. Pring joins Ipsos, the fastest growing market research company in the U.S., from Protocol Research Solutions (formerly CLT Research), where he was president. Prior to his tenure as president of Protocol Research Solutions, he served as president of Custom Studies (a WPP company) and of Research International, New York. In his new position, Pring will be responsible for providing strategic research solutions to East Coast CPG clients. Pring is a member of ESOMAR, the world society of market research professionals, as well as the American Marketing Association and the British Market Research Society. He has been a speaker at many U.S. and international conferences and is the author of Research World's monthly column "Insite," which examines cyber developments and issues of potential interest to the marketer and researcher. "David brings a wealth of expertise and experience in delivering leading-edge strategic research solutions that help clients grow their business. His in-depth experience in online research will be of particular value to our clients; David's appointment is affirmation of Ipsos' intention of continuing to lead the online research market in North America," said Lauren Demar, President, Consumer Products, Ipsos-Insight. "Ipsos has positioned itself as the market leader in online research with a strong team of web-based research specialists, cutting-edge custom online research tools, and comprehensive global panels," Pring said. "It's exciting to be a part of this tremendous team and with the fastest growing market research firm in the U.S." ESOMAR editor Mary Goodyear said of Pring: "David Pring is an Internet specialist and has written and given papers at numerous research conferences. I believe his is the voice of the future of international research." Pring is an Honors Graduate from the University of Newcastle-Upon-Tyne, England. For more information on this release, please contact: David Pring Senior Vice President & General Manager Ipsos-Insight 212.265.3200 About Ipsos-Insight Ipsos-Insight, the flagship marketing research division of Ipsos in the U.S., has industry specialists serving companies in the following categories: consumer products; technology and communications; health and pharmaceutical; financial services; cable, media and entertainment; agrifood; energy and utilities; and lottery and gaming. Ipsos-Insight provides custom and tracking research services to domestic clients, as well as U.S.-based multinationals. It offers concept and product testing, package testing, attitude and usage studies, omnibuses, tracking systems, brand equity, price optimization and segmentation, marketing models, advanced analytics, and global research. Ipsos-Insight is an Ipsos company, a leading global survey-based market research group. To learn more, visit: www.ipsos-insight.com. About Ipsos Ipsos is a leading global survey-based market research group, with revenues of $644 million in 2003. It offers a full suite of research services, guided by industry experts and bolstered by advanced analytics and methodologies in advertising, marketing, public opinion and customer loyalty research, as well as forecasting and modeling. Member companies also offer a full line of custom, syndicated, omnibus, panel, and online research products and services. To learn more, visit: www.ipsos.com. Ipsos is listed on the Euronext Paris Premier Marchй, and is part of the SBF 120 and Next Prime Indices as well as eligible to the Deferred Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN, Bloomberg IPS FP

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