A quarter of Americans say Prince Harry is their favorite royal

While one fifth say abolishing the British monarchy would make things better, a plurality say it would make no difference

The author(s)

  • Chris Jackson Senior Vice President, US, Public Affairs
  • Mallory Newall Vice President, US, Public Affairs
  • Charlie Rollason Senior Research Analyst
  • Bernard Mendez Data Journalist
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Washington, DC, January 19, 2023 – In the wake of Prince Harry’s media tour and the release of his new book, "Spare," a new Ipsos poll examines American perceptions of the British monarchy and their views on members of the royal family.

Graph with the headline, "Plurality of Americans think abolishing the British monarchy would make no difference".,

This poll finds that while about one fifth of Americans believe it would be better if the British monarchy was abolished, a plurality, about two in five, says abolishing the monarchy would make no difference at all. Although, opinions around abolishing the monarchy vary based on perceptions of certain members of the royal family. Americans who favor Duchess Meghan Markle (28%) or Prince Harry (23%), for example, are more likely to say it would be better to abolish the monarchy than those who favor Prince William (13%). Perhaps not surprisingly, Americans who favor King Charles III or do not favor Prince Harry are most likely to say abolishing the monarchy would make things worse (20% for both).

Graph with the headline, "Americans who like Duchess Meghan Markle or Prince Harry are more in favor of abolishing the monarchy".

When asked which members of the British royal family they like most, a plurality (25%) of Americans say they like Prince Harry, followed by Princess Kate Middleton (22%), Prince William (17%), Duchess Meghan Markle (12%), and King Charles III (8%). Notably, those against abolishing the monarchy are more likely to say they like Princess Kate Middleton, Prince William, or Prince Charles the most versus those in favor of abolishing the monarchy. Americans who are baby boomers or older are more likely to say they like Prince William or Princess Kate Middleton the most versus Gen Xers or millennials and Gen Zers.

Graph with the headline, "Prince Harry is a quarter of Americans' favorite royal".

Without making respondents choose between family members, though, nearly the same amount of Americans has a favorable opinion of Prince Harry (41%) versus Prince William (40%). More Americans (47%), however, say they have a favorable perception of Princess Kate Middleton, who also tops favorability for Duchess Meghan Markle (35%) and King Charles III (25%). Of note, baby boomers and older are more likely to have a favorable opinion of Prince William (49%) or Princess Kate Middleton (57%) than Gen Zers and millennials (33% and 43%, respectively). Additionally, Americans with children in their household (53%) are more likely to have a favorable opinion of Prince Harry than those without (35%).  

About the Study

These are some of the findings of an Ipsos poll conducted between January 11-12, 2023. For this survey, a sample of roughly 916 adults ages 18-75 from the continental U.S., Alaska, and Hawaii was interviewed online in English. In this study, the were 379 Gen Zers and millennials, 266 Gen Xers, and 271 baby boomers and older.

The sample was randomly drawn from Ipsos’ online panel, partner online panel sources, and “river” sampling and does not rely on a population frame in the traditional sense. Ipsos uses fixed sample targets, unique to each study, in drawing a sample. After a sample has been obtained from the Ipsos panel, Ipsos calibrates respondent characteristics to be representative of the U.S. Population using standard procedures such as raking-ratio adjustments. The source of these population targets is U.S. Census 2020 American Community Survey data. The sample drawn for this study reflects fixed sample targets on demographics. Post-hoc weights were made to the population characteristics on age, gender, region, race/ethnicity, and household income. 

Statistical margins of error are not applicable to online non-probability polls. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error. Where figures do not sum to 100, this is due to the effects of rounding. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 4.0 percentage points for all respondents. Ipsos calculates a design effect (DEFF) for each study based on the variation of the weights, following the formula of Kish (1965). This study had a credibility interval adjusted for design effect of the following (n=916, DEFF=1.5, adjusted Confidence Interval=+/-5.5percentage points). The poll has a credibility interval of plus or minus 6.2 percentage points for Gen Zers and millennials, plus or minus 7.4 percentage points for Gen Xers, plus or minus 7.3 percentage points for baby boomers and older.

For more information on this news release, please contact:

Chris Jackson

Senior Vice President, US

Public Affairs

+1 202 420-2025

[email protected]

About Ipsos

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

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Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120 and Mid-60 indices and is eligible for the Deferred Settlement Service (SRD). ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com

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The author(s)

  • Chris Jackson Senior Vice President, US, Public Affairs
  • Mallory Newall Vice President, US, Public Affairs
  • Charlie Rollason Senior Research Analyst
  • Bernard Mendez Data Journalist

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