Rethinking Brand Growth Opportunities: Here Are New Avenues of Growth
Revisit our recorded webinar to hear insights on consumer motivations surrounding brand choice, and how best to embed these new strategic principles into your research to identify brand growth opportunities.
Consumers are more aware, more demanding and more powerful than ever before. So, we asked ourselves…
Does today’s brand research paint a complete picture of what motivates consumers to make brand choices?
The answer is NO -- and we have the research to prove it.
Ipsos conducted R&D across eight countries and nine categories to uncover the true forces behind consumer brand decisions in today’s dynamic world.
Our research revealed the key drivers of brand choice are Expectations, Context and Empathy.
Revisit our recorded webinar to hear insights from our latest research findings on consumer motivations surrounding brand choice, and how you can embed these new strategic principles into your research to identify brand growth opportunities through:
- Context-inspired Opportunity
- Ownable Societal Impact on the Planet and Society
- Expectations that Matter
Speakers :
- Moneesha Banerjee, Global Lead, Market Strategy & Understanding
- Steven Naert, Global Solutions Leader, Brand & Portfolio, Ipsos
- Ben Joosen, Global Solutions Leader, Market Strategy & Understanding
