SAA/Ipsos Webinar: The Forces and Trends Shaping Consumer Behavior

What does the future hold for the automotive industry? The answer might just surprise you because it can’t be found simply by looking at sales projections and the latest news on EV adoption and influencers—it’s just as important to take a step back and look at how the world is changing around us and how that impacts what people see, feel, and do.

It’s equally important to look at your consumers not just at the moment when they’re considering a new car or taking a test drive, but who they are as people in all their complexity and richness to understand their motivations. That’s why the Ipsos Global Trends is not just another trend report – it is a consumer-centric toolkit you can use to understand future consumer needs so that you can better design vehicles and services to meet those needs when the future arrives. Join us as Ipsos’ Jennifer Bender joins the Society of Automotive Analysts to share the top trends and forces you should be paying attention to and a sneak peek at how to use them to become more future-facing.

Click here to register today.