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Brands Don't Buy Brands — People Do
Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution — which makes it challenging to manage a brand.
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Effective Communications Begins With The Brand
You’ve been there too! You remember something funny or touching about an ad, but fail to recall the brand featured. Why? Because the brand was not front-and-center.
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6 Secrets of Digital Storytelling
Marketing Land, September 9, 2016 — "Storytelling" is more than just an industry buzzword. Good stories can function as potent strategic business tools.
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MS: The Evolving Competitive Landscape, Future Challenges and Opportunities (2016)
This paper provides an overview of the treatment approaches for Multiple Sclerosis (MS) in 2016, together with an exploration of the current market dynamics and how they have evolved in recent years. It concludes with two case studies: 'Tecfidera: Still The Wonder Drug?' and 'Analysing Key Market Drivers'.
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Big Data, Product Reviews and Behavioral Economics
Let’s agree: almost everyone, even you, has sought out product reviews while considering a new purchase. So what does that mean for marketers and manufacturers?
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A Compendium of Worldwide Usage of Ipsos Healthcare's Syndicated Data
Our clients often ask us, who uses our syndicated data? How, where and why do they use it...?
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3 Reasons Why Digital Research is Backwards
Getting digital advertising right is hard, and it's no wonder that it takes twice the effort of the past.
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3 Strategies to Survive the 'Adblockalypse'
Ad blocking represents the latest challenge to advertising — one in a long line of obstacles the industry has had to overcome.