3 Strategies to Survive the 'Adblockalypse'
Ad blocking represents the latest challenge to advertising — one in a long line of obstacles the industry has had to overcome.
Unlike previous hurdles, this one requires a coordinated response from all quarters of the digital ecosystem. In this article, Peter shares recent research examining why people want to block ads (69% say they are annoying), and what advertisers can do to turn it around.
