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3 Strategies to Survive the 'Adblockalypse'

3 Strategies to Survive the 'Adblockalypse'

Ad blocking represents the latest challenge to advertising — one in a long line of obstacles the industry has had to overcome.

06.17.16

Unlike previous hurdles, this one requires a coordinated response from all quarters of the digital ecosystem. In this article, Peter shares recent research examining why people want to block ads (69% say they are annoying), and what advertisers can do to turn it around.

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The author(s)

Peter Minnium

President, US, Media Development

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